Adobe Firefly : 72 And Sunny | Hecho
Creative Direction . AI Generation
Through Hecho Studios at 72andSunny, I worked as a Creative and executer with Adobe across Firefly and the wider app family. I led concept and execution for launch assets across Adobe’s own models, partner models, and products including Boards, Adobe Express, and Photoshop. I developed concepts to achieve the brand goals for each launch / need, defined the visual direction, and mastered the AI tools directly to reflect their capabilities in various showcases. My role was to translate new features into clear, well-crafted creative that showed the product at its best in tandem with a talented hardworking team.
